Saffron is a spice used for thousands of years in many countries around the world. Rich in vitamin B and C, it is a powerful antioxidant that has been dubbed a ‘vitamin bomb’ by health experts, and considered part of the ‘Super Food’ category.

Kashmiri saffron is known to provide a beautiful golden colour and pungent, aromatic flavour to food. Kashmiri saffron is considered to be of superior quality because of the higher concentration of crocin – a carotenoid pigment that gives saffron its color and medicinal value. The crocin content of Kashmiri saffron is 8.72 percent compared to the Iranian variant's 6.82 percent.